UPDATE: Kia Motors has come up with a unique way to both showcase the new Kia Soul and the arts by creating The Soul Collective. The interactive program will hit 10 U.S. cities and will incorporate live music, art installations, video screenings, and Kia Soul test-drives.
The Soul Collective, curated by Jeff Staple, Janelle Monae, Jonas & François, and Jeffrey Kalmikoff, is having its final stop in Los Angeles this weekend, November 6 - 8 at Siren Orange Studio (1050 Orange Dr, Hollywood, CA 90038). Event hours are 12pm to 8pm and will include a variety of live performances.
Tonight's acts are Pink Dollaz at 7pm and Diplo at 8pm. Tomorrow will feature Fool's Gold at 6pm and curator Janelle Monae at 7pm. Closing out the event on Sunday will be local heroes Silversun Pickups at 8pm. All performances, save for SSPU, are free to the public and do not require a ticket. However, entrance is based on a first come/first serve basis.
To obtain a FREE pair of tickets to see Silversun Pickups, one must test-drive a Kia Soul during event hours this weekend. More information about The Soul Collective can be found at http://www.kiasoulcollective.com/home/tour/los-angeles.